SvaPath is the learning brand for Class 11 – 12 (Ages 16–18). It reads how each student naturally works — with people or with things, quickly or carefully, with ideas or with hands — and helps them choose a field where that nature is the work itself. Not a rank race. Work that doesn't feel like work.
स्वभाव के हिसाब से रास्ता — ताकि काम, काम न लगे।
By the end of Class 12, every student knows their own nature — how they work best — and has chosen a field where that nature is the daily work. Not chasing a rank because everyone else is. A path where they can give their 100%.
One's own — own nature, स्वभाव. In the logo: the white light. Every child carries a colour already; nobody has to put it in.
The way. In the logo: the one brass ray that leaves the prism. The prism adds nothing — it only shows the colour that was always there, and that colour becomes the path.
In Class 11, watch how the student actually works: alone or with people, quick or careful, ideas or hands, leads or supports. Behaviour, not "what do you like?"
Match that nature to fields where it is the everyday work. Many good paths — JEE and NEET are two of them, not the only ones.
Subjects, board and real tasks along that path. When the work fits the nature, effort stops feeling like a fight.
Six weeks of what Arjun does, written by his teachers. Nobody asked him what he likes.
His nature: things over people, careful over quick, hands over ideas.
A one-shot rank race is not his strength. A careful, hands-on field is. There, work won't feel like work.
Interests change every month. How a student behaves — careful or quick, people or things — stays.
A rank exam is one path, not the path. It is right only when the nature fits it.
The board exam is done well. It keeps every door open.
The same picture of the child, in plain words, for the parent — so the family chooses together.
White light enters a prism and leaves as one clear ray. The prism adds no colour — the colour was always inside the light. That is SvaPath: we don't push a goal into a student; we read the nature already there, and it becomes the path. The ray bends towards the base, as real light does — Class 11 physics students will check. The name is one word, two parts: Sva + Path. Always written SvaPath — never "Sva Path", "svapath" or "SVAPATH".
Primary · on white or #F6F7F9
Reverse · on #0B1628
Black · exam papers, stamps, photocopies
Also never on busy photos. No shadows, outlines or 3D.
Owner, 2026-10-02: one brand for all of Class 11–12. A stream is a line next to the wordmark — same mark, same colours. Never a separate logo or colour per stream.
Eight colours, nothing else. No gradients. Green and red are reserved for right and not-yet, so a student never confuses brand colour with a mark. Keep these apart from NeevStep (violet + sunshine) and CCA (blue + orange) — this is its own brand.
#14233A · --sp-mainMain brand. The tile and the prism in the logo, headings, buttons.
#0B1628 · --sp-deepHero, footer, app top bar. The reverse logo sits here.
#C8963E · --sp-brassThe one ray — the student's own path. One highlight per screen, never long text.
#7D93B2 · --sp-trailThe glass edge, lines, secondary text on dark.
#111827 · --sp-inkAll body text.
#F6F7F9 · --sp-bgPage background. Cool and quiet.
#1F8A5B · --sp-rightOnly for correct.
#C8423B · --sp-notyetOnly for "not yet". Always with the next step.
Three free Google fonts. One for headings, one for reading, one for Hindi. All three print well on a school photocopier.
Calm, warm, honest. Like a mentor who watches before advising and talks to students as near-adults. Portal and app labels: simple English only.
School papers carry the school's name on top and "Powered by SvaPath" in black at the bottom of every page — the same rule as NeevStep papers (owner, 2026-09-30). Everything must work in black and white.
Use these files. Don't redraw the mark. Colours in code come only from tokens.css.
/* SvaPath brand tokens — draft v1, 2026-10-02. Source of truth: /brand */
:root{
--sp-main:#14233A;
--sp-deep:#0B1628;
--sp-brass:#C8963E;
--sp-trail:#7D93B2;
--sp-ink:#111827;
--sp-bg:#F6F7F9;
--sp-right:#1F8A5B;
--sp-notyet:#C8423B;
--sp-main-soft:#E7ECF3;
--sp-brass-soft:#F6EEDD;
--sp-right-soft:#E2F3EA;
--sp-notyet-soft:#F9E5E3;
--sp-muted:#5B6670;
--sp-line:#DFE4EC;
--sp-card:#FFFFFF;
--sp-font-head:"Space Grotesk","IBM Plex Sans Devanagari",system-ui,sans-serif;
--sp-font:"IBM Plex Sans","IBM Plex Sans Devanagari",system-ui,sans-serif;
--sp-font-hi:"IBM Plex Sans Devanagari","Nirmala UI","Noto Sans Devanagari",sans-serif;
--sp-r-sm:8px; --sp-r:12px; --sp-r-pill:999px;
--sp-shadow:0 1px 2px rgba(0,0,0,.04),0 6px 18px rgba(0,0,0,.06);
}